Being in the business of providing quality, yet comprehensive digital products can sometimes be rather daunting. Quite often, not only are you providing a main product, such as an eBook or a report, but you are usually also providing a lot of supplementary products, as well, since the most appealing packages are those that do all of the work for the buyer, and thus include a lot of additional elements. With this in mind, coming with up ideas for yet another part of the offer, such as the bonus, can be overwhelming. But it doesn’t have to be; you can very easily use PLR to help you provide your customers with an additional bonus item.
When you have the opportunity to acquire PLR on a variety of topics, it is a good idea to do so. Sometimes you will purchase it. Sometimes you yourself will have the opportunity to get it for free, as a bonus for making a purchase, or for signing up on a website. Naturally, the quality of the PLR you acquire will vary, especially as the number of places from which you’ve gotten it increases. But the good quality PLR can be used with little editing, and the less-than-good quality PLR can be edited a little more in order to make it good. You want to make sure you are not passing subpar PLR on to your customers, even if you’re making it available to them for free; they will remember it, and associate your name and your brand with it.
Because you have worked to make sure it is good quality PLR, it is going to be attractive to those you are hoping to give it to, whether they are current or future customers. Make sure that if they are not already customers, you are asking for their name and email address as you provide them with the free bonus; that is the main, if not only, reason you are sending them the bonus. Of course, the more relevant the topic of the bonus, the better. If it is not the same topic, or a subtopic, of the product they are purchasing in order to receive the bonus, then it should at the very least be a complementary topic. Or if it is a free bonus send for providing name and email information, it should relate directly to the topic being discussed which led them to you in the first place. All of these reasons make the acquisition of PLR for providing bonuses very appropriate.